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Virtual Reality (VR) in Automotive Market Surges with a Robust 41.32% CAGR in 2022-27 Forecast

Market Overview: Global Virtual Reality (VR) in Automotive Market

MarkNtel Advisors, a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. Recently published a report on the Global Virtual Reality (VR) in Automotive Market and provide your business with the latest market trends and analysis from our reports to make informed decisions and stay ahead of the competition.


Virtual Reality (VR) in Automotive Market Insights 2022-27

The Global Virtual Reality in Automotive Industry is projected to witness around 41.32% CAGR during the forecast period, i.e., 2022-27.


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Top Players in the Virtual Reality (VR) in Automotive Market:

  • 4Experience

  • Continental AG

  • Google LLC

  • HTC Corporation

  • Microsoft Corporation

  • NEXT/NOW

  • Oculus Rift (Facebook Inc.)

  • OmniVirt

  • Onboard

  • Robert Bosch GmbH

  • Sensorama, Inc.

  • Unity Technologies

  • Veative Labs Ltd.

  • Visualise Creative Limited (VCL)

  • ZeroLight Limited

  • Others


Segmentation Analysis of Virtual Reality (VR) in Automotive Market

Virtual Reality (VR) in Automotive Market exactly assesses and highlights significant trends and influencing factors within each segment. The comprehensive analysis extends its predictions for the period spanning 2022-27, focusing on the national landscape. The market is exactly categorized based on this analysis, providing valuable insights into its various facets.


-By Application

  • Designing & Prototyping

  • Training

  • Virtual Showrooms

  • Research & Development


Of them all, the Design & Prototyping application is projected to attain the largest market share, owing principally to the capabilities of VR to reduce the production time & money by replacing the complicated process of building bulky physical prototypes with virtual prototyping. In addition, advantages like simplified research & development, fewer adjustment rounds, and quicker design process playing a crucial role in reducing the costs of the entire pre-manufacturing cycle are other crucial factors attributing to the mounting demand for Virtual Reality in vehicle design & prototyping.



-By Component

  • Hardware

  • Software

  • Content

-By Technology

  • Non Immersive

  • Semi Immersive

  • Fully Immersive

-By Device Type

  • Head-Mounted Display

  • Gesture-Tracking Device

  • Projectors & Display Wall


A Comprehensive Geographical Analysis:

-By Region

  • North America

  • Europe

  • South America

  • Asia-Pacific

  • Middle East & Africa


North America accounts for the largest market share through 2027, where the US shall witness the fastest market growth, primarily due to the active participation of prominent market players through substantial investments in the technological advancements of virtual reality.


One of the most popular automakers in the US, Ford, uses HoloLens (mixed reality headset) developed by Microsoft that enables quick prototyping in the virtual environment. Using HoloLens, automotive designers can combine virtual & physical designs of cars, which immensely saves their time for making & reviewing the required changes. Hence, such an initiative shall create significant growth opportunities for the market players across North America.



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MarkNtel Advisors is a leading market research company, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.


Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 141.32 diverse industrial verticals.


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