Adtech Industry Forecast: Key Players and Growth Analysis 2030

Overview of the Adtech Market:

Gain data-driven insights into the Adtech Market Size, trends, and forecasts. This in-depth report delivers expert analysis of market drivers, segmentation, and emerging opportunities. It highlights key metrics and actionable findings in a professional, easy-to-scan format. Key statistics (market size, growth rates, share by segment) are presented up-front in bullet form for immediate impact.

Executive Summary

The Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.

Adtech Market Opportunity:

Growing popularity of OTT Platforms Reforming Adtech – To ensure that advertisements are relevant, personalized OTT platforms provide advertisers the ability to precisely segment their audiences using sophisticated data analytics. Globally OTT and connected TV ad spending has skyrocketed which has fueled the expansion of the digital advertising industry providing numerous opportunities.

For instance; with budgets starting at Rs.50,000 for entertainment campaigns and Rs.1 lakh for sports campaigns, advertisers can use the self-serve platform on Hotstar in India. Clickable ads and in-content placements are examples of interactive OTT ad formats that can help advertisers increase engagement rates.  For instance; Ad-supported subscription models have been introduced by Hulu which combines non-disruptive advertising with content consumption through customized ad campaigns. Hulu with ads costs up to USD9.99/ month. As a result, OTT advertising is becoming a crucial part of the digital advertising ecosystem providing unmatched opportunities for audience engagement and brand exposure.

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Adtech Market Segmentation

Break down the market by key categories and geography. We outline major segments and provide size/share estimates for each.

-By End User

• Retail & Consumer Goods

• BFSI

• Hospitality

• Media & Entertainment

• Transport & logistics

• Healthcare

• IT & Telecom

• Education

Out of them, the retail & consumer goods segment grabs the majority market share of the Global Adtech Market. It holds approx. 27% share of the total market value.

-By Advertising Type

• Programmatic Advertising

• Non-Programmatic Advertising

Out of them, the programmatic advertising segment leads the Global Adtech Market. It holds approx. 80% market share.

-By Offering

• Solution- Market Size & Forecast 2020-2030, USD Million

• Services- Market Size & Forecast 2020-2030, USD Million

• Managed Services- Market Size & Forecast 2020-2030, USD Million

-By Advertisement Channel

• Television Advertising- Market Size & Forecast 2020-2030, USD Million

• Radio Advertising- Market Size & Forecast 2020-2030, USD Million

• Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million

• Others (Mobile/Tablet Advertising)

-By Advertisement Format

• Image- Market Size & Forecast 2020-2030, USD Million

• Video- Market Size & Forecast 2020-2030, USD Million

• Text- Market Size & Forecast 2020-2030, USD Million

• Others

-By Enterprise Size

• Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million

• Large Enterprise- Market Size & Forecast 2020-2030, USD Million

-By Platform

• Mobile- Market Size & Forecast 2020-2030, USD Million

• Web- Market Size & Forecast 2020-2030, USD Million

• Others- Market Size & Forecast 2020-2030, USD Million

Geographical Analysis

-By Region

• North America

• South America

• Europe

• The Middle East & Africa

• Asia-Pacific

Out of them, North America leads the Global Adtech Market. It holds approx. 35% share of the global market. The rising demand is attributed to the high penetration of digital advertising in the region.

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Competitive Market Strategies: List of Largest Adtech Companies

Analysis of the competitive landscape and company strategies. We profile leading players Business Description, Product Portfolio, Recent Developments, and list key Strategic Alliances or Partnerships approaches.

Mitsubishi Tanabe Pharma Corporation (Mitsubishi Chemical Group Corporation)

• Adobe

• Alibaba Group Holding Limited

• com, Inc.

• Criteo

• Meta Platforms Inc.

• Google Incorporation

• Microsoft Incorporation

• SpotX

• Twitter Incorporation

• Verizon

• Affle International Pte. Ltd.

• Inmobi

• The Trade Desk, Inc.

• CopyAI, Inc.

• Zeta Global Holdings Corp.

• Others

Future Market Analytics Focus Points

Look ahead to the analytics and trends shaping the industry’s future. This section suggests areas of emphasis for market analysis, such as:

1. Identify Emerging Market Trends: Recognize new trends shaping industries.

2. Leverage Big Data Analytics: Use data for informed decision-making strategies.

3. Explore Geographic Expansion: Target growth opportunities in new areas.

4. Analyze Consumer Behavior: Adapt to shifting preferences and habits.

5. Emphasize Sustainability: Align strategies with ethical and sustainable practices.

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Objectives of the Study

Clearly state what the report aims to achieve. For example:

• Provide a comprehensive market overview with quantitative forecasts.

• Identify key market segments and competitive dynamics.

• Analyze trends and drivers influencing growth.

• Highlight challenges and risks, plus mitigation strategies.

• Offer actionable insights and recommendations for decision-makers.

Report Delivery Model

“Our market research report is available in multiple formats for convenience:

• Interactive PDF with rich charts and data tables.

• PowerPoint summary deck for easy presentation and sharing.

• Excel containing all research figure.

About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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